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Wednesday
Mar302011

Guerlain Rouge Automatique

As a beauty innovator Guerlain has produced cult hits like the Rouge G lipstick. Inspired by their 1936 lipstick packaging, their newly revamped Rouge Automatique pays homage to the legendary Art Deco design by creating a new formula and lipstick tube.

With a single push of your thumb you can apply lipstick with just one hand. The sleek gold chamber doesn't have a cap, so all you need to do is push the button down to reveal the gorgeous lipstick. It's elegant, glamorous and fun to use.

The luxe shine formula offers long-lasting, full-coverage color and the weightless texture is like a second skin. It also doesn't dry up your lips. The 25 shades (beige, pinks, oranges, and reds) are also named after famous Guerlain scents. This lipstick also contains a non-opaque Cristal Pigment that offers pure, luminous color saturation. I love shade 164 Chamade, a cheerful raspberry pink.


Rouge Automatique will be available on April 1 at Saks Fifth Avenue, Neiman Marcus, Nordstrom and Bergdorf Goodman.

For editorial consideration, review samples were provided for this post.

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Reader Comments (2)

I, too, love lipstick holders like this. So convenient. Just move the button and up pops a bright, beautiful color. Now, that's magic. ;)

Wednesday, March 30, 2011 at 9:31 PM | Unregistered CommenterCarolyn Jung

I'm so stoked that they revived this design/function. The new formula and colors are also lovely.

Wednesday, March 30, 2011 at 11:09 PM | Registered CommenterTami

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