Freedom of Choice Spring 2009

Here's an insider peek at the Spring/Summer '09 Freedom of Choice denim collection. The jeans are bright and funky with distressed markings and a colorful palette. Here are some styles to look for:

The Precious wide leg style can be either casual or classy, depending on how you pull it off. Throw on a thin tank for a coffee rendez-vous, or a slinky sequin number for a nighttime look.

Precious Wide Leg (with Afterglow treatment)

The Babeth and Spirit skinnies are too adventurous for me, but I'm sure that won't stop you fashion slaves from squeezing into these...

Spirit skinny leg in Bazooka

The organic Earth Friendly bootcut in Cascade wash is very comfy with 2% lycra. It's now my everyday jean. I wear it all the time and got quite a few compliments. The boys noticed it too!

We're also very lucky to have FOC founder Nathan Menashe chat with us in this mini fashion interview:

1. What are your hot denim style predictions for S/S 2009?
Nathan: Bold treatments such as dramatic colors, distressing, and prints. In terms of fit, flared legs make a comeback and the boyfriend jean are to set the tone for a more laid back look. Skinny jeans will still be a wardrobe staple.

2. Any plans to expand your organic jean collection?
NM: We are going to continue producing organic styles since the demand has been growing each season. The variety of organic styles is going to be broader within the line.

Sandra flare in Lavish treatment

3. Any new fabric technology you're working on?
NM: We're always working on new treatments and fabric content. Our essential goal is to treat our fabrics and bring it to its softest point where it's the most comfortable pair of jeans a woman has tried on.

4. Your favorite jean style out of your entire line?
NM: We love all our styles - each jean has a different personality that can be worn in different occasions. We put love into each one.

Babeth skinny jeans in Prince wash

5. As women come in so many shapes and sizes, what should we look for to guarantee a good fitting jean? How does one look for the right cut?
NM: A great slimming bootcut like our Earth Friendly jean guarantees a flattering fit to every body type. Its fit is universal so it suits the widest range of shapes. The bootcut has a fine balance in its design so that it can be worn with any outfit, from high heels to sneakers.

And there you have it! Wise words from the denim master himself. Check out his craft at: www.freedomofchoicejeans.com

Precious wide leg